For 5 generations, the family of Kosuke Kuji has run Nanbu Bijin, a famed sake brewery in Iwate Prefecture. Yet, as domestic sake sales have stagnated over the last 20 years, Kuji has travelled the world to develop overseas markets. Sensing an opportunity in the 2013 addition of washoku, or Japanese cuisine, to UNESCO's Intangible Cultural Heritage list, Kuji is turning to new markets such as Australia in a bid to fulfill his dream of raising a cup of sake with people all around the world.