Roseanne learns some truths about the price of fame when two high-powered television programmers bombard her with all sorts of bizarre ideas about how network and cable TV would tell her life story. Roseanne is appalled to learn that one wants to sanitize her life and the other wants to spice it up. At the same time, Bev is happily telling stories about Roseanne to a friendly florist, unaware that he is actually a tabloid reporter.